Fundraising for Business
Raise funds for your venture or project with confidence
Learn how to do it - sources & stages of funding, process, pitching, term sheets, closing. Then actually do it - pitch to real investors at the end of the course.
Our instructor
What you'll learn
- The right reasons and right timing to raise outside capital
- What you need to have in place to be able to fundraise = potential + proof
- Who the sources of funding are - both lenders (debt) and investors (equity)
- What the motivations are for these funding sources, and how that informs whom you should raise from
- How to put together a strong pitch, refine it, and deliver it in a compelling way
- How investors evaluate your venture, especially vs. other investment options they have!
- Different methodologies to valuing your company – specifically, intrinsic vs. extrinsic valuation methods
- Where to find potential investors and how to establish a connection with them
- What the key terms are in a term sheet, and why they’re important for you to understand
- Important concepts such as pre- and post-money valuation, liquidation preference (who would get paid first), Board seats (who gets a say in your company - especially hiring & firing, and that includes you!), and many others
- The strengths & weaknesses of your pitch and your actual idea
- How real investors think, and what types of questions they ask
- How to strengthen your pitch and idea – not just from feedback received on your own pitch, but from your classmates’ pitches too!
- Know if it’s a good idea, and the right time, to raise outside funds for your venture or project
- Find out who to go to for capital, and what to look for in an investor
- Put together a strong pitch
- Understand the term sheet, and learn which terms really matter
- Pitch to real investors!
“This class is for anyone who wants to pursue a passion project, start a business, or grow your company. Pitching to investors sounds scary, but there is a science to fundraising. Besides, you basically have no choice but to learn it - it’s almost impossible to grow your business without the right partners and investors.
There are no guarantees in business, but mastering the process of fundraising will put your company in the best position to succeed. So if you want to turn your company into something big, or just make sure its financial future is secure, then this class is for you.” - Nichel Gaba, Founder & CEO of PDAX