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Fundamentals of Business
Take your career or business to the next level.
Learn business fundamentals from instructors with training from world-class institutions, and experience from hard-nosed entrepreneurship.
What you'll learn
- Create value - different sources, approaches and strategies
- Generate & execute ideas, including assessing market potential, and testing ideas at low cost
- Capture value - understanding revenue & cost drivers, and different types of business & pricing models
- Formulate & execute a GTM (Go-to-Market) plan - simply, how to sell your product or service!
- Segment your market, target the segment best for you, and position yourself so that customers buy your product
- Identify the factors your customers care about, and how to communicate with them
- Find, and go after, your customers in the digital spaces they spend time in
- Understand SEO, SEM, social media marketing, performance marketing, and other useful digital tools & strategies
- Read, analyze and understand the main financial statements used in every business
- Understand basic accounting principles, but more importantly how they affect how you (should) run your business
- Get actionable insights from financial statements - including growing revenues, increasing profitability, managing risks and costs - and how to avoid going bankrupt!
- Make basic financial projections - revenues, costs, cash flows, ratios
- Apply basic financial concepts - time value of money, discounting & present value, compounding & future value, relationship between risk & return, cost of capital
- Fund your company - whether borrowing money (debt) or getting investors (equity), and the pros & cons of each
- Value your company - so that you know how potential investors think, what they look for, and how to negotiate the best deal for your company by speaking their language
- Generate new ideas or refine your existing idea
- Learn how to test your idea at low cost
- Know how & where to sell your product or service
- Make sense of, and use, financial statements to power your decisions
- Make basic financial projections and secure the financial health of your business
If you have skills in any non-business field (creative, medical, culinary, wellness, IT, others), combining them with even basic business & entrepreneurial know-how could be game-changing for your career.
Old barriers have fallen away. With today’s platforms, and equipped with the right skills, YOU have the power to go directly to your customers.
This course is for you if…
You’re working full-time and don’t want to spend time & money on long & expensive full-time business programs, but still want to acquire fundamental business & entrepreneurial skills from amazing teachers.
You want expert teachers who are entrepreneurial, dynamic, and active builders, but explain concepts really well so you can apply them tomorrow in the real world in your career or business.
You learn things better in person, with high-quality interaction with your teacher & classmates, instead of online.
You value the network & connections you make after the class or course is over, in addition to what you learn in the classroom.
You enjoy learning in a lively & comfortable space, with free-flowing coffee/tea, conducive to creative conversations instead of a typical lecture hall in a traditional school.
We want our students to feel empowered to:
Start a new business
Build a new network
Build & monetize their audience / brand
Manage people & teams better
Accelerate their existing business
Find advisors, mentors, or partners
Find potential investors
Understand their biases & make better decisions
Make sense of and use numbers & data to their advantage
Share their knowledge with others
Invest their personal or business capital effectively
Communicate & present more effectively